Democracy, in its modern guise, has certainly brought out the worst in people.
Elections should be taken seriously but not too seriously. Too many people have spent entire elections on too little sleep, too little sex just to participate in the country's largest game of roulette. And I'm not just talking about the candidates.
So send out your media releases, shake those babies and kiss those hands but remember that in the end the bad guy always wins, and even if they don't, the good ones will sell you out faster than parents can throw their children overboard.